A record can become a film.
A book can become a banquet.
An idea can become a world.

Label No Label image carousel

LABEL / NO LABEL

↓

We build adventures

The workdoesn't stop at

Our founders bring globally recognised work across sync, cultural IP, original content, integrated campaigns and strategy into one new structure built for artists and their worlds.

↓

Label No Label / 001

We back people with worlds to build. Music culture is generally our starting point, but not our limit. We develop ideas, make the work, protect its value and help artists and organisations build direct, enduring relationships with their audiences.

The person is the source.
The world is long-term IP.
Each work is an expression of it.

Our practiceThree ways in. One operating principle.
01Field / 01

Originals

We create and own original cultural IP.

New work built with artists from the idea outward, unconstrained by a format, release cycle or inherited category.

02Field / 02

Services

We build and execute the creative without needing to own it.

A creative, marketing and cultural partner to artists, labels, publishers and organisations, built for ambitious projects that cross conventional lines.

  • Creative direction
  • Campaigns
  • World-building
  • Production
  • Artist development
03Field / 03

Strategy & Culture

We investigate what is changing and what should exist next.

Research, cultural intelligence and strategic thinking for people and organisations navigating new audiences, behaviours and creative possibilities.

  • Cultural investigation
  • Strategy
  • Research
  • Future formats
  • Opportunity design
One idea / many expressionsCulture moves continuously

The orthodoxy treats these as different businesses.We treat them as unified disciplines.

THE OPERATING PRINCIPLE

We do not ask an idea to fit a pre-existing category.

IDEAS COME FIRST.
CATEGORIES
COME LATER.

We ask what the work needs to become, then build the structure that allows it to do so.

L / NL
AI / A moving manifestoResearch in progress

Position / 001 / Always provisional

OUR RELATIONSHIP
WITH AI IS
EVER-CHANGING.

We recognise its scope, power and brilliance, as well as its dangers.

To remain aligned with bleeding-edge technology, we are continually examining how AI is used, implemented and understood across culture, strategy and the agency landscape.

Enter the ongoing researchProtected access / Selected partners only
AboutBuilt from music / Designed for culture

Label No Label is not another record label, management company or creative agency.

It is the organisation that becomes necessary when the person, the idea, the work and the audience can no longer be separated without losing value.

Co-founder / London

Tom Bailey

Creative direction, world development, cultural strategy, artist development and cross-format production. Founder of FNDM.

Co-founder / Los Angeles + UK

Jason Alexander

Rights, publishing, sync, commercial structure, artist relationships and long-term participation. Founder of Pusher Music.